How To Turn Your "Off Days" Into A Profitable, 6-Figure Business

People often say to me, “You’re so disciplined” or “You’re so lucky you don’t get distracted.”

The reality is, I do get distracted. All. The. Time.

I have depressive episodes where my motivation is at zero. Days when my creativity feels completely stifled. Times when I’m wildly unproductive and watch Netflix. I can’t tell you how many times I’ve procrastinated on writing this sales page.

And yet, somehow, despite the distractions, the off days, and the Netflix binges, I still manage to run a multi-six figure business in just 25 hours a week.

How? I’ll share that in a minute.

But first, let me be clear: it’s not luck. And I’m definitely not some productivity ninja or a hyper-organized superhuman. I’ve just developed a set of rules that help me stay on track, even when I’m dealing with distractions, low energy, or chaotic weeks.

The result? Most of my weeks are great. Even my "bad" weeks are still pretty good. More often than not, I hit Friday knowing I’ve completed my most important tasks in about 25 hours and am doing enough to bring in the income I want.

I’ve learned that there’s a clear distinction between a week that works and one that doesn’t. Understanding this distinction is the key to making 2025 your best year ever.

Like every high-achieving entrepreneur, you’ve tried to crack the ‘productivity code.’

Maybe you’ve devoured marketing courses, highlighted every page of Atomic Habits, or written endless to-do lists on scraps of paper to simplify your scattered brain.

The problem? Even when you know what to focus on (which isn’t always the case), everything goes off track when real life happens.

Client emergencies pop up. Exciting new projects derail your focus. Your inbox overflows with tiny admin tasks. The big picture blurs, and marketing slips off your radar.

Before you know it, the week is over. You haven’t sent an email, stepped foot in the gym, or followed up with that lead from three days ago. And with Monday around the corner, the familiar cycle of procrastination and overwhelm is set to repeat.

Unless something changes.

And here’s the thing: when your business runs smoothly, you feel better. Your mental load lightens, you actually enjoy your weekends, and Monday morning doesn’t fill you with dread.

Sound too good to be true?

Well, if I can achieve this whilst being neurotic, highly distractible, and a bit lazy, I’m confident you can too.

It all comes down to three foundational principles that turn a chaotic schedule into a week that works. Think of these principles like the bumpers on your business bowling alley. They ensure you stay on track, even when life gets busy, clients get demanding, or you wake up feeling less than stellar.

When you build your weeks around these 3 principles, you no longer rely on fleeting motivation or perfect conditions. Instead, you create a weekly rhythm that focuses only on the tasks that drive revenue and fulfillment.

While other entrepreneurs set lofty annual goals in January which are forgotten by April, you stay focussed on what you can control every single week.

If you can stack one successful week onto the next, you’ve got a successful quarter. And if you do that four times, you’ve got a successful year.

So let's dive into the principles, shall we?

That’s where Doing The Least comes in.

When you’re Doing The Least, you’re trying to find the easiest and most direct path to the outcome that you want, cutting out all unnecessary actions. 

Instead of getting overwhelmed by an endless to-do list, you pinpoint your core revenue-generating activity. This should be a marketing activity that aligns with your strengths. Otherwise, you won’t stay consistent with it. For example, if you’re great at connecting with people and you get clients when you attend networking events, then attending networking events might be your core revenue-generating activity. 

This activity becomes the foundation of your week that works. Even if things get chaotic, client work builds up or you have a terrible night’s sleep, your revenue-generating activity gets done. It’s this consistency - week in and week out - which allows you to make more working less.

But what happens if you don’t stick to the plan? When you wake up with no motivation and are easily distracted by a squirrel outside burying a nut? That’s where Principle 2 comes in.

Principle 2: Lazy Self-Discipline

Lazy Self-Discipline is all about creating a structure that makes it easier to stay on track than to veer off course. The goal? Remove willpower from the equation entirely.

Structure doesn’t have to feel like a prison–it actually gives you more freedom. It’s about letting the most motivated, strategic version of yourself decide the weekly game plan in advance and put it in your calendar. Your calendar becomes the boss that tells you exactly what to do and when. 

That way:

• Important stuff like marketing gets done
• You focus when you have your best energy
• You close your laptop to enjoy your life 

Instead of waking up on Monday and being easily derailed by distractions, it’s just a matter of executing the tasks you’ve already committed to. Your calendar ends up looking incredibly detailed, like this:

If your calendar has big blocks of blank space, you’ll waste time figuring out what to do with that time. To stay consistent, you need to know your specific actions and exactly when to do them. Then, you can always shift things around on the fly when life gets crazy.

The aim is to get to Friday having easily completed your most important tasks because you structured your week in a way that made it inevitable.

“OK, sounds great. But the problem is, I don’t have enough time to do it all.”

I hear you. Let’s talk about Principle 3.

Principle 3: Time-Bending

Bending time might sound like something straight out of a fantasy novel—and, in a way, it is. Remember in Harry Potter, how Hermione uses a time turner to take extra classes? It allows her to go back in time and accomplish more in one week than any student possibly could. That’s the effect we want to create in your business.

It’s not about finding more hours in the day—it’s about getting more out of the hours you already have. Most entrepreneurs run out of time trying to do everything themselves, repeating the same tasks over and over, and stay stuck in an impossible business model.

Systems, delegation, and pricing are your tools for bending time. These strategies help you multiply your output and increase your capacity to focus on the high-leverage tasks that actually move your business forward.

The key is knowing what to systematize, what to delegate (and when), and when it’s time to raise your prices or shift your business model. And it’s actually way easier than you think.

You just need to learn how to apply these principles to your own business.

Meet Some of Our Students

They're raving about Weeks That Work:

Here's What You'll Get:

Plus, you'll get these bonuses:

• A private Slack forum to communicate between calls. This is a place for you to get feedback on your ideas, learn what’s been working for other entrepreneurs, and ask questions between calls. We’ll also give you the opportunity to form virtual “coworking pods” based on your availability so that you can meet up with other students and get your work done with added accountability.
• The "Raising Your Rates" bonus module. If your pricing and packaging is off, it's really hard to create a week that works. You simply need too many client hours in order to hit your income goal. In this bonus module, taken from one of Greg's signature programs, you'll learn how to narrow your niche and focus in on one high end offer. You'll learn the 3-part framework you can use to design offers that sell for $5k, $7k, even $15,000. Plus, real-world packaging examples.

More Consults. More Clients. Way Less Time.

Here are just a few of the wins that our students are sharing on Slack: